The Marketing Plan
The marketing plan is for all businesses that don't have these key skills available within their business.
Many clients have approached Your Personal Assistant because they just don't have the time to put social images and content together, or don't have the skills to run their social media and want to become more prominent to their target audiences. They also don't have time to update their website or write regular blog posts. This is where Your Personal Assistant comes in. We can also target local newspapers to help increase your brand presence and advise on branding. We can also manage your search engine optimisation (SEO) and paid advertising (Google / social media advertising).
Marketing Communications
Press Releases
Ever wanted to get your business in the press but have no idea how to go about it? Use of a virtual assistant can help with this. From writing the press release to getting it released in local news, your virtual assistant can help to heighten your brand profile.
Your virtual assistant can:
-
Meet with you to discuss what topic you want to put out in the news.
-
Research the topic to include stats and other pieces of information to give more depth and meaning to the article.
-
Write the article for you to review.
-
Contact the local media of your choice to get this added into their publication.
Newsletters / Communications
Regularly communicating with your employees or your customers is a key part of marketing as communications keep relationships strong, ensures your core values and overall business message is continually communicated and helps foster the right culture both internally and externally.
Your virtual assistant can:
-
Help your clarify those key values and messages and ensure they are incorporated into your regular communications
-
Design and create your newsletter for both internal and external communications
-
Communicate with all areas of the business to produce articles/updates for your newsletter.
-
Keep your contact list up to date to distribution
Digital Marketing
Copywriting
From regular blog posts to social posts, making sure your writing is engaging and word-perfect can be a business-owner’s worst nightmare. Your Personal Assistant can create these ensuring they hit just the right note for your target audience.
Your virtual assistant can:
-
Write your digital content for you.
-
Review and edit existing copy so it reads better and works harder in search for you.
-
Work with you to establish a consistent tone of voice that supports your brand.
Let’s be honest, social media can suck the time out of your day and your soul. Many of our clients have come to Your Personal Assistant because they just don’t have the time to dedicate to their social media, and often don’t have the skills to really make the best of it. Hand your social media to a virtual assistant and let us support your strategy.
Your virtual assistant can:
-
Create on-brand content using Canva and Photoshop.
-
Scheduling of your posts on the right platforms for your business on your behalf.
-
Conduct hashtag research so your posts get seen by the right people.
-
Ensuring your posts are linked as appropriate to your website to drive further traffic.
Social Media Management
Let’s be honest, social media can suck the time out of your day and your soul. Many of our clients have come to Your Personal Assistant because they just don’t have the time to dedicate to their social media, and often don’t have the skills to really make the best of it. Hand your social media to a virtual assistant and let us support your strategy.
Your virtual assistant can:
-
Create on-brand content using Canva and Photoshop.
-
Scheduling of your posts on the right platforms for your business on your behalf.
-
Conduct hashtag research so your posts get seen by the right people.
-
Ensuring your posts are linked as appropriate to your website to drive further traffic.
Website build / maintenance
Many existing clients we work with already have a website but do absolutely nothing with it because they don’t see the value in it. Your Personal Assistant aims to change that especially as your website is your main “shop front” to your business so presenting it in the right way can get you the leads you need. Also, your content is crawled by Google which is the number one search engine used by most of the population. If your content is not found on Google then you have less chance of your business being found within internet search.
Your virtual assistant can:
-
Review and optimise content within your website so it performs better for search.
-
Review and optimise the user journey to ensure the site operates efficiently.
-
Create new visuals for the site.
-
Write new content for your site to optimise it even more.
-
Redesign the site with more modern usability taking a mobile first approach.
-
If no website exists, a new website can be built from scratch with all visuals and content created for the client.
SEO Management/Google Paid Advertising
For SMEs there are a couple of levels of search engine optimisation management and Google paid advertising management. For small business, Your Personal Assistant will offer basic on-page optimisation and management via an agency of your Google paid advertising. Medium sized businesses tend to use an agency to undertake their search engine optimisation and Google paid advertising but often they need a person on the ground to manage the relationship between the business and the agency and to ensure that the accounts are being run in the best interests of the business.
Your virtual assistant can:
-
Arrange regular meetings with the agency to ensure things are on track and the stats are heading in the right direction.
-
Ensure the appropriate reports are provided to the business so the Marketing Director can see the return on investment.
-
Ensure the budget is used in the best way possible to ensure maximum return on investment.
-
Optimisation of meta information (small business only).
-
Optimisation of content via keyword research (small business only).
Email Marketing
Do you often want to provide special offers to your clients, or communicate to them regarding new things happening in your business but have no time to do this? Hand this over to Your Personal Assistant and we will make sure your newsletters are sent out at regular intervals to be agreed with you, and we will put all the content together for the email and design the visuals to save you time.
Your virtual assistant can:
-
Create the email template.
-
Create the visuals to be inserted into the template.
-
Create the content for the email.
-
Upload and manage the contact list as per GDPR rules.
Other
Emergency and Holiday Cover
The beauty of using a virtual assistant for your emergency and holiday cover is that we are very flexible and a lot more cost effective that using a temporary agency staff member. We don’t even need to come into the office , you just give us the tasks you need doing and we’ll get on with them.
Also, the range of skills available from a virtual assistant means we can cover most jobs in your organisation.
Our plans are easy to sign up to. If you are interested in finding out more, give us a little detail about yourself and your business and what package you are interested in and we'll give you call within 24 hours.
